Food And Beverage Industry Supply Chain Management

INTRODUCTION: - Food and beverage industry today has become one of the most competitive industries in the world. Recognizing that supply chain management is a core strategy and achieving world class performance in this strategy by developing and managing supply chains that provide flexibility, response time and delivery performance that exceed the competition is a key to survival in the food and beverage industry. The largest production sectors of food industry are brewing, milling, baking, confectionery, animal and vegetable oils, sugar, dairy products, fruits and vegetables, soft drinks, fish and meat processing, ethyl alcohol distillation, sprit blending, wines, bottling of natural spring . The figure illustrates the supply chain management in the food industry. The raw material produced like Meat, plants, oils are sent to the initial distribution center where they are processed. They are next sent to the food processing where they are added with preservatives and biocides. Then they are processed to packaging like paper, cardboard, plastic, glass, metal etc. Then it is sent to the distribution center from where it is sent to warehouses, shops, supermarkets etc. or they are sent to restaurants, hotels. After the usage they are again disposed and then recycled. McDonald s Background McDonald s is one of only a handful of brands that command instant recognition in virtually every country in the world. 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